Building An Audience Will Lead You to the Acquisition of Abundance That You Desire and Deserve


Success Formula

Awareness + Attention + Authority = Audience Acquisition Abundance


Roadway to Success The roadway to success can be a winding trail or a direct path depending on how well you market and promote yourself and whether you do so on a consistent basis.  Generally, perhaps plainly and obviously, those who prefer to exist in subtle obscurity will struggle while those who outwardly engage thereby creating a positive aura of notoriety will achieve greatness.  Indeed, success within the legal professions is challenging for the shy and reserved; however, this is without saying that bold and obnoxious is required.  Instead, a legal professional who actively performs within a balanced sphere of visibility should achieve great results.

Achieve Your Success

With Just

Three Simple Steps

Step 1 - Awareness

Creating awareness in the current day-and-age can be done quite easily and very inexpensively.  Indeed, using digital technology, meaning social media to share insightful information provides an easy and cost effective to garner attention and build the brand that is you and your business.  Creating awareness requires little more than a good blog post.  With this said, it is necessary that a good blog post is actually a good blog post; and accordingly, choosing a topic that intrigues your target market of potential clients and shares helpful and thought provoking information is key.  A good blog post involves something more than a blunt solicitation such as, "Call me for legal help." posted upon Facebook or LinkedIn or tweeted via Twitter.  Instead, as stated above, a good blog post shares information that your target market of potential clients should find interesting and intriguing; and if at all possible, inspiring of engagement.

Step 2 - Attention

Creating attention simply involves regular repeating of Step One.  Indeed, if you perform Step One well, then all that is required for Step Two is to consistently repeat Step One with fresh blog posts published with similar timing and similar format.  By publishing in a consistent fashion, potential clients inherently, and likely unconsciously, learn that you are predictable, dependable, and trustworthy.  Essentially, Step Two involves doing Step One over and over again for the purpose of enabling you to gain a sense of notoriety with prospective clients or influential people within your community who can refer prospective clients to you.

Step 3 - Authority

If you use a blog post that inspires intrigue with a link to a more deeply informative webpage that includes authorities that support the thoughts, views, or opinions, expressed within the blog post, you will inherently and coincidentally establish yourself as an authority on the topic or at least establish yourself as a person holding the knowledge of, and access to, the sources of information regarding the blog topic.  For sophisticated prospective clients as well as influencers of prospective clietns, being people with a general to strong understanding of how statutes and case law precedents are relied upon within the legal system, you become recognized as a person to trust and value on issues of law.  For less sophisticated prospective clients, where your information may be over the head, the creating authority process occurs by demonstrating that you possess knowledge that seems foreign and mysterious.

Step 1: Creating Awareness

Creating awareness in the current day-and-age can be done quite easily and very inexpensively.  Indeed, using digital technology, meaning social media to share insightful information provides an easy and cost effective to garner attention and build the brand that is you and your business.  Creating awareness requires little more than a good blog post.  With this said, it is necessary that a good blog post is actually a good blog post; and accordingly, choosing a topic that intrigues your target market of potential clients and shares helpful and thought provoking information is key.  A good blog post involves something more than a blunt solicitation such as, "Call me for legal help." posted upon Facebook or LinkedIn or tweeted via Twitter.  Instead, as stated above, a good blog post shares information that your target market of potential clients should find interesting and intriguing; and if at all possible, inspiring of engagement.

Step 2: Creating Attention

Creating attention simply involves regular repeating of Step One.  Indeed, if you perform Step One well, then all that is required for Step Two is to consistently repeat Step One with fresh blog posts published with similar timing and similar format.  By publishing in a consistent fashion, potential clients inherently, and likely unconsciously, learn that you are predictable, dependable, and trustworthy.  Essentially, Step Two involves doing Step One over and over again for the purpose of enabling you to gain a sense of notoriety with prospective clients or influential people within your community who can refer prospective clients to you.

Step 3: Creating Authority

If you use a blog post that inspires intrigue with a link to a more deeply informative webpage that includes authorities that support the thoughts, views, or opinions, expressed within the blog post, you will inherently and coincidentally establish yourself as an authority on the topic or at least establish yourself as a person holding the knowledge of, and access to, the sources of information regarding the blog topic.  For sophisticated prospective clients as well as influencers of prospective clietns, being people with a general to strong understanding of how statutes and case law precedents are relied upon within the legal system, you become recognized as a person to trust and value on issues of law.  For less sophisticated prospective clients, where your information may be over the head, the creating authority process occurs by demonstrating that you possess knowledge that seems foreign and mysterious.

Customer Acquisition Journeys

When the Three Simple Steps effort of the Triple A Strategy results in a potential client making inquiry about available services, you should then be ready to close the sale by asking the prospective client to retain your services; and if the prospective client declines, then you should be prepared to ask about, and handle, any objections stated by the prospective client.  Of course, as closing the sale is an entirely different subject and is beyond the intended topic of this particular article, the Paralegal Coach team may be available to assist via consultation services for this separate and important topic.

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